3 Days Wordpress CMS Specialization

Day 1
Topic 1: Wordpress Content Management System 

Topic 1.1 Overview of WordPress CMS

• Overview of WordPress Content Management System
• Manage Posts and Pages
• Copyright and IP legislation

Topic 1.2. Manage Multimedia Content on WordPress

• Manage Content Categories and Tags
• Manage Page Hierarchy
• Control Page Privacy

Topic 1.3. Manage Site Appearance

• Configure WordPress Site Setting
• Manage WordPress Plugins
• Manage WordPress Widgets

Topic 1.4. Maintain WordPress Web Design

• Manage WordPress Themes
• Theme Customizer
• Manage Site Appearance using CSS

Day 2
Topic 2: Wordpress eCommerce - WooCommerce

Topic 2.1 Overview of WooCommerce CMS

• Setup WooCommerce CMS
• Configure WooCommerce Themes
• WooCommerce Settings and Options

Topic 2.2 Manage Products on WooCommerce Store

• Adding and Managing Products
• Adding Product Images and Galleries
• Variable Product
• Product Shipping Classes
• Managing Product Categories, Tags and Attributes
• Digital/Downloadable Product Handling
• Set up Related Products, Up-Sells and Cross-Sells
• Product CSV Importer and Exporter
• WooCommerce Customizer
• WooCommerce Blocks

Topic 2.3 Manage Payments and Shipping

• Payment Methods
• Shipping Options

Topic 2.4 Manage Sales on WooCommerce Store

• Manage Orders and Issues
• Manage Refund
• Manage Coupon and Promotion

Topic 2.5 Manage WooCommerce Performance

• Sales Reports
• Dashboard Widgets
• Google Analytics Integratio

Day 3
Topic 3: Wordpress SEO

Topic 3.1 SEO Fundamentals and Strategies

• What is Search Engine Optimization
• The Fundamentals of How Search Engines Function
• Whitehat vs Blackhat SEO Strategies
• Top Ranking Factors
• Implementation of SEO Strategies.

Topic 3.2 Manage Keyword Research

• What is Keyword Research and Why Is It Important
• Free and Premium Keywords Research Tools
• Keyword Research Process
• How to Build Extensive Keyword List
• Analyze Competitor Advertising Links

Topic 3.3 On-page SEO Strategies and Best Practices

• What is On Page SEO
• Metas and URL Best Practices
• Image Optimization and Best Practices
• Indexing & Google Search Console
• Site Architecture Best Practices
• Content Creation Best Practices
• Structured Data
• Design and UX Best Practices
• Local vs International SEO

Topic 3.4 Off Page SEO Strategies Across Multiple Channels

• What is Off-Page SEO
• Why Use Links
• Anatomy of a Quality Backlink
• Major Off-Page SEO Ranking Factors
• Content Marketing
• Drip Marketing
• Social Media Marketing

Topic 3.5 Monitor SEO Performance on Google Analytics

• Linking up Search Console to Google Analytics
• Analyze SEO Performance Across Various Channels
• Essential SEO Metrics to Track and Measure SEO Effectiveness
• Integrating SEO Analysis to Your Marketing Strategy

Prerequisite

The learner must meet the minimum requirement below :

• Read, write, speak and understand English

Target Audience

• NSF
• Full Time Students
• Data Analysts

Software Requirement

This course will use Google Colab for training. Please ensure you have a Google account.

• Web Designer
• Web Developer
• Content Manager
• Digital Marketer
• Blogging Strategist
• SEO Specialist
• E-commerce Manager
• Brand Manager
• Web Content Specialist
• Social Media Manager
• UX/UI Designer
• Freelance Writer (seeking a web platform)
• Digital Project Manager
• Graphic Designer (web-focused)
• Affiliate Marketer

Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

Janice Ong: Janice Ong is a ACLP certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.
She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.

James Lee Kin Nam: James Lee Kin Nam is a ACTA certified trainer. James has more than 20 years of progressive training experience in both corporate enterprises and educational institutes. He is certified by Adobe as an Adobe Certified Expert, Instructor and Web Specialist. He holds an Advanced Certificate in Learning and Performance (ACLP Certified Trainer / Assessor) in adult training. He is also an MOE Registered Instructor. Graduated in the area of Computer Studies and Multimedia Development, he specializes in graphics, animation and web technologies.

He was a former Adjunct Lecturer for Singapore Polytechnic, Web Developer for Nanyang Technological University (NTU) and Social Media & Content Specialist for Equinet Academy. He is currently an External Consultant & Training Associate at Boston Consulting Group.

He has guided many users in the usage of Adobe applications and website development to achieve greater heights in their career advancement. With his knowledge and experiences, James has the ability to explain and simplify complex concepts. He will be able to make positive contributions to your learning journey.

Felicia Kang: Felicia Kang is a ACTA certified trainer. Felicia is a urban farmer maintaining a few EGC's edible gardens, namely Wheelock Place rooftop garden, Raffles City rooftop garden, garden at Open Farm Community and EGC retail outlet at HortPark. Her daily work involved watering, pruning and checking on plants. She had to tend to the nursery from saving and growing seeds, to propagating stems and transplanting plants. She also needs to take regular measures such as pest control, application of fertilizers and soil amendments to ensure those edible plants were sustainable for weekly harvesting. All these might seem trivial but they were vital to ensure healthy soil and happy plants. On adhoc basis, she maintained clients' edible gardens and assisted in setting up foodscape projects. With her farming experience, she was tasked to support the education arm of EGC in planning and coordinating with schools and EGC trainers for schools' gardening workshops and projects.

She said that "Farming or gardening is more than just growing plants, it hones our observation skill, trains our patience and resilience, and improves our physical and mental health. Last but not least, it lets us enjoy and share our labour of love.