Advanced Prompt Engineering for ChatGPT and Generative AI (GenAI)

Topic 1: Prompt Engineering Principles and Tactics

• Introduction to AI and Prompt Engineering
• Prompt engineering principles and tactics
• Conceptualize content ideas to meet marketing objectives using Prompt Engineering
• Map out digital storyboards as part of a content strategy

Topic 2: Market Research Using Prompt Engineering

• Market research techniques using Prompt Engineering
• Identify content requirements based on evaluation of customers and potential customer preferences 
• Determine frequency of delivering marketing content to customers 

Topic 3: Content Creation Using Prompt Engineering

• Techniques for content creation using Prompt Engineering
• Process of developing digital storyboard with Prompt Engineering 
• Determine types and styles of content to be delivered to customers 

Topic 4: Content Strategy Guidelines and Ethical Considerations of Using ChatGPT

• Determine modes and processes for distributing content
• Ethical considerations and guidelines when using AI
• Develop guidelines for content strategy execution

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

• Positive Learning Attitude
• Enthusiastic Learner

Experience

• Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

• Content Strategist
• Copywriter
• Digital Marketing Specialist
• Content Manager
• SEO Specialist
• UX Writer
• Technical Writer
• Creative Director
• Digital Content Producer
• Machine Learning Engineer (with a content focus)
• Language Model Developer
• Brand Communications Manager
• Blogging Strategist
• Social Media Manager
• AI Content Tool Specialist

James Lee Kin Nam: James Lee Kin Nam is a ACTA certified trainer. James has more than 20 years of progressive training experience in both corporate enterprises and educational institutes. He is certified by Adobe as an Adobe Certified Expert, Instructor and Web Specialist. He holds an Advanced Certificate in Learning and Performance (ACLP Certified Trainer / Assessor) in adult training. He is also an MOE Registered Instructor. Graduated in the area of Computer Studies and Multimedia Development, he specializes in graphics, animation and web technologies. 

He was a former Adjunct Lecturer for Singapore Polytechnic, Web Developer for Nanyang Technological University (NTU) and Social Media & Content Specialist for Equinet Academy. He is currently an External Consultant & Training Associate at Boston Consulting Group. He has guided many users in the usage of Adobe applications and website development to achieve greater heights in their career advancement. With his knowledge and experiences, James has the ability to explain and simplify complex concepts. He will be able to make positive contributions to your learning journey.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.