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ChatGPT for Content Creation and Digital Marketing

ChatGPT for Content Creation and Digital Marketing

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Dive into the world of Generative AI (GAI) with our comprehensive course tailored for content creators and digital marketers. This program offers an in-depth understanding of how AI can revolutionize content creation, marketing strategies, and audience engagement. Learn to harness the power of GAI tools to generate creative, relevant, and impactful content that resonates with your audience. Our course blends theoretical knowledge with practical skills, preparing you to be at the forefront of this technological evolution in the digital marketing sphere.

The course highlights include exploring AI-driven content strategies, understanding the ethics and limitations of GAI, and mastering techniques to analyze and optimize content for maximum impact. You'll gain hands-on experience with popular GAI tools, learning how to integrate AI into your marketing campaigns effectively. Whether you're a marketing professional, content creator, or aspiring digital strategist, this course will equip you with the skills to innovate and lead in the dynamic world of digital marketing, powered by Generative AI.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

For WSQ funding, please checkout the details at WSQ - Create Engaging Content with Generative AI (GAI)

Course Code: C1382

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$300.00 (GST-exclusive)

$327.00 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Course Date * Course Date

Course Time * Course Time

Sponsorship

Self-Sponsored
Employer-Sponsored

No. of Participants

Name(s) on Certificate *

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Topic 1: Introduction to Content Strategy and AI Generative Tools

Overview of AI-generated content
Organizational priorities and strategy in using AI-generated content
Defining AI-Generated content strategy objectives
Establish roles of ChatGPT and generative AI in content strategy
Establishing a target audience for AI-generated content

Topic 2: Evaluate and Manage AI-Generated Content

Best prompt engineering practices for AI-generated content
Evaluate AI-generated content ideas for market research and digital marketing
Align AI-generated marketing content to business strategies

Topic 3: Ethical and Legal Concerns of Managing AI-Generated Content

Emerging trends in AI ethical and legal concerns in AI-generated con-tent delivery
Develop a plan for managing AI-generated content
Determine a suitable management system for AI-generated content

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Content Creator
Digital Marketer
Social Media Manager
Brand Manager
Marketing Analyst
Creative Director
Copywriter
SEO Specialist
Content Strategist
Public Relations Specialist
Advertising Manager
Product Manager
Marketing Consultant
Digital Media Specialist
Marketing Coordinator

Trainers

James Lee Kin Nam: James Lee Kin Nam is a ACTA certified trainer. James has more than 20 years of progressive training experience in both corporate enterprises and educational institutes. He is certified by Adobe as an Adobe Certified Expert, Instructor and Web Specialist. He holds an Advanced Certificate in Learning and Performance (ACLP Certified Trainer / Assessor) in adult training. He is also an MOE Registered Instructor. Graduated in the area of Computer Studies and Multimedia Development, he specializes in graphics, animation and web technologies.

He was a former Adjunct Lecturer for Singapore Polytechnic, Web Developer for Nanyang Technological University (NTU) and Social Media & Content Specialist for Equinet Academy. He is currently an External Consultant & Training Associate at Boston Consulting Group. He has guided many users in the usage of Adobe applications and website development to achieve greater heights in their career advancement. With his knowledge and experiences, James has the ability to explain and simplify complex concepts. He will be able to make positive contributions to your learning journey.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.