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Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

ChatGPT for Content Creation and Digital Marketing

Dive into the world of Generative AI (GAI) with our comprehensive course tailored for content creators and digital marketers. This program offers an in-depth understanding of how AI can revolutionize content creation, marketing strategies, and audience engagement. Learn to harness the power of GAI tools to generate creative, relevant, and impactful content that resonates with your audience. Our course blends theoretical knowledge with practical skills, preparing you to be at the forefront of this technological evolution in the digital marketing sphere.

The course highlights include exploring AI-driven content strategies, understanding the ethics and limitations of GAI, and mastering techniques to analyze and optimize content for maximum impact. You'll gain hands-on experience with popular GAI tools, learning how to integrate AI into your marketing campaigns effectively. Whether you're a marketing professional, content creator, or aspiring digital strategist, this course will equip you with the skills to innovate and lead in the dynamic world of digital marketing, powered by Generative AI.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

For WSQ funding, please checkout the details at WSQ - Create Engaging Content with Generative AI (GAI)

Course Code: C1382

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$300.00 (GST-exclusive)
$327.00 (GST-inclusive)

Course Date

Course Time

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Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1: Introduction to Content Strategy and AI Generative Tools

  • Overview of AI-generated content
  • Organizational priorities and strategy in using AI-generated content 
  • Defining AI-Generated content strategy objectives 
  • Establish roles of ChatGPT and generative AI in content strategy 
  • Establishing a target audience for AI-generated content 

Topic 2: Evaluate and Manage AI-Generated Content

  • Best prompt engineering practices for AI-generated content 
  • Evaluate AI-generated content ideas for market research and digital marketing 
  • Align AI-generated marketing content to business strategies 

Topic 3: Ethical and Legal Concerns of Managing AI-Generated Content

  • Emerging trends in AI ethical and legal concerns in AI-generated con-tent delivery 
    Develop a plan for managing AI-generated content 
    Determine a suitable management system for AI-generated content 

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

  • Content Creator
  • Digital Marketer
  • Social Media Manager
  • Brand Manager
  • Marketing Analyst
  • Creative Director
  • Copywriter
  • SEO Specialist
  • Content Strategist
  • Public Relations Specialist
  • Advertising Manager
  • Product Manager
  • Marketing Consultant
  • Digital Media Specialist
  • Marketing Coordinator

Trainers

James Lee Kin Nam: James Lee Kin Nam is a ACTA certified trainer. James has more than 20 years of progressive training experience in both corporate enterprises and educational institutes. He is certified by Adobe as an Adobe Certified Expert, Instructor and Web Specialist. He holds an Advanced Certificate in Learning and Performance (ACLP Certified Trainer / Assessor) in adult training. He is also an MOE Registered Instructor. Graduated in the area of Computer Studies and Multimedia Development, he specializes in graphics, animation and web technologies.

He was a former Adjunct Lecturer for Singapore Polytechnic, Web Developer for Nanyang Technological University (NTU) and Social Media & Content Specialist for Equinet Academy. He is currently an External Consultant & Training Associate at Boston Consulting Group. He has guided many users in the usage of Adobe applications and website development to achieve greater heights in their career advancement. With his knowledge and experiences, James has the ability to explain and simplify complex concepts. He will be able to make positive contributions to your learning journey.

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

Customer Reviews (133)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 5/4/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 5/4/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 5/2/2023)
might consider Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course could be taught depending according to the course's attendees, i.e. School staff> target audience: students, how can the school staff make use of ChatGPT? what and how can they/departments utilise the tool to help with productivity and efficiency. (Posted on 5/2/2023)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Thank you for rushing through the content when informed that day 1 and day 2 are different groups of attendees. We were told we only need to sign up for one session. Not sure how the misunderstanding came about, but appreciate your flexibility and generosity to fit everything in one session for us. The part about prompt engineering and how the output varies greatly depending on the quality of the prompt was my biggest takeaway.

1) I would have liked to see more consideration given to the ethics of using ChatGPT: the possible pitfalls of inherent biases in large language learning models, whether it is appropriate to state upfront that a piece of text was generated by ChatGPT, especially in situations where it might be expected to be your original writing (for example, a personal blog post), as well as the environmental impact of ChatGPT. There might not be neat answers to all of these questions but they are issues that users should be aware of.

2) More specific examples to the organisation may have helped: since this was a course provided to a group from LASALLE, perhaps we could have seen examples relevant to the arts and education. (Posted on 5/2/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 4/13/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 4/13/2023)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 4/13/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Provide more examples and prompt templates (Posted on 4/13/2023)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
To do an actual project that’s applicable and executable at the spot (Posted on 4/13/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 4/13/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More content on chatgpt for ppc (Posted on 4/13/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More practice for each topic. (Posted on 4/13/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Thanks, Dr Alfred! (Posted on 4/13/2023)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More implementation and group work (Posted on 4/13/2023)
I really enjoyed the course =) Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Given its a corporate environment, insights on possible corporate application could be helpful (Posted on 4/13/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
good real life example (Posted on 4/13/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Some more real life examples and demonstration (Posted on 4/13/2023)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
More real-life case studies similar to our business use cases or needs that show the success after implement the knowledge taught (Posted on 4/13/2023)
Very comprehensive slides. Very good information. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Can share and bring up more prompt techniques other than just the "act as" technique.
(Posted on 4/13/2023)

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