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Course Details
Topic 1: Introduction to Content Strategy and AI Generative Tools
- Overview of AI-generated content
- Organizational priorities and strategy in using AI-generated content
- Defining AI-Generated content strategy objectives
- Establish roles of ChatGPT and generative AI in content strategy
- Establishing a target audience for AI-generated content
Topic 2: Evaluate and Manage AI-Generated Content
- Best prompt engineering practices for AI-generated content
- Evaluate AI-generated content ideas for market research and digital marketing
- Align AI-generated marketing content to business strategies
Topic 3: Ethical and Legal Concerns of Managing AI-Generated Content
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Emerging trends in AI ethical and legal concerns in AI-generated con-tent delivery
Develop a plan for managing AI-generated content
Determine a suitable management system for AI-generated content
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Minimum Software/Hardware Requirement
Software:
TBD
Hardware: Window or Mac Laptops
Job Roles
- Content Creator
- Digital Marketer
- Social Media Manager
- Brand Manager
- Marketing Analyst
- Creative Director
- Copywriter
- SEO Specialist
- Content Strategist
- Public Relations Specialist
- Advertising Manager
- Product Manager
- Marketing Consultant
- Digital Media Specialist
- Marketing Coordinator
Trainers
James Lee Kin Nam: James Lee Kin Nam is a ACTA certified trainer. James has more than 20 years of progressive training experience in both corporate enterprises and educational institutes. He is certified by Adobe as an Adobe Certified Expert, Instructor and Web Specialist. He holds an Advanced Certificate in Learning and Performance (ACLP Certified Trainer / Assessor) in adult training. He is also an MOE Registered Instructor. Graduated in the area of Computer Studies and Multimedia Development, he specializes in graphics, animation and web technologies.
He was a former Adjunct Lecturer for Singapore Polytechnic, Web Developer for Nanyang Technological University (NTU) and Social Media & Content Specialist for Equinet Academy. He is currently an External Consultant & Training Associate at Boston Consulting Group. He has guided many users in the usage of Adobe applications and website development to achieve greater heights in their career advancement. With his knowledge and experiences, James has the ability to explain and simplify complex concepts. He will be able to make positive contributions to your learning journey.
Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.
Customer Reviews (133)
- might recommend Review by Course Participant/Trainee
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Introduce more technical content like actual SEO hands on, creating full marketing campaigns hands on. (Posted on 4/13/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 2/25/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Thanks for sharing a lot on the use of chatgpt and keeping it short and concise. Review by Course Participant/Trainee
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When time comes, can have specialisation course with hands-on. (Posted on 2/25/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 2/18/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 2/18/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Maybe live demo (Posted on 2/18/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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. (Posted on 2/18/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Very good session. Thank you. Review by Course Participant/Trainee
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Very good session. Thank you. (Posted on 2/18/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 2/18/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommnd Review by Course Participant/Trainee
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. (Posted on 2/18/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 2/18/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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So far so good (Posted on 2/18/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Thank you so so much for letting me into today's Zoom although I only learnt it about it at the last minute today. Your presentation is really clear in providing a quick overview of ChatGPT's features, capabilities, applications and limits. (Posted on 2/18/2023)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
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