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Course Details
Topic 1: Plan a Facebook Social Media Marketing Campaign
- Overview of Facebook Social Media platform
- Examples of Facebook Advertisements
- Map Out Customer Journey Using Customer Personas Tools
- Competitive and Audience Analysis Using Facebook Audience Insights
- Develop a Facebook Social Marketing Plan
Topic 2: Create a Facebook Social Media Marketing Campaign
- Market Penetration Potential of Facebook in the Local Context
- Create Facebook Group or Facebook Page for Company/Brand
- Optimize Facebook Page for Greater Discoverability
- Create Ads on Facebook Ads Manager
- Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)
- Audience, Budget, Scheduling and Placement Optimization
- Copyright and Intellectual Property Considerations
Topic 3: Measure Facebook Social Media Marketing Performance
- Create and Install Facebook Pixel to Collect Performance Data
- Understand Key Social Media performance and Advertising ROI Metrics
- Set up Custom and Automated Reporting
- Retargeting Strategies and Dynamics Ads
Topic 4: Optimize Facebook Social Media Marketing Performance
- Optimize Content and Ads based on Customer Behaviour
- Tools for Social Media Scheduling
- Compare Facebook Platform to other Social Media Platforms
Topic 5: Manage Facebook Social Media Community
- Manage Consumer Reviews and User-Generated Content
- Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities
- Establish Social Media Objectives
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 18-65 years old
Minimum Software/Hardware Requirement
Software:
TBD
Hardware: Window or Mac Laptops
Job Roles
- Social Media Manager
- Digital Marketing Specialist
- Content Strategist
- Brand Manager
- Community Manager
- Influencer Marketing Coordinator
- E-commerce Marketing Specialist
- Advertising Campaign Manager
- Public Relations Specialist
- Marketing Analyst
- Event Promoter
- Customer Engagement Specialist
- Social Media Designer
- Affiliate Marketer
- Business Development Manager (online focus)
Trainers
Kesston Tang: Kesston Tang started his an entrepreneur journey as Affiliate Marketing, currently he has been providing coaching and developing consultation to his Client’s, such as Online Presence Marketing/Management as a whole in managing their portfolios that helps his client’s in gross profits of ROI (150% - 200%). He has more than 2 decades of experiences in
Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sector, thus he had implemented across many multiply MNC and government agencies of major multi-million dollars in project management that delivered results in the success of S$324.5 million projectization.
Kesston Tang is ACTA certified and Professional Body accreditation endorsed certified in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. As of now, concurrently doing his Doctor of Business Administration (DBA) programme and Master in Education (NTU). He had graduated with a Master of Business in Enterprise Resource Planning (VU) and Master Certificate on CIO (NUS), Graduate Certificate in Information Technology Management (NUS). He has conducted numerous National WSQ and NICF training in Singapore.
Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla
Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].
Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales. An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results
Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.
Janice Ong: Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.
She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.
Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.
Customer Reviews (51)
- Will Recommend Review by Course Participant/Trainee
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. (Posted on 7/12/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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. (Posted on 7/4/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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The font size of content of the paper course note is not large enough to be clearly visiible, especially the diagrams to illustrate how things work.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Providing empty spaces at the left-side sides of the course note is not necessary as this will sacrifice the visibility of the diagrams. (Posted on 7/4/2018) - Will Recommend Review by Course Participant/Trainee
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Nil (Posted on 6/14/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - It’s absolutely okay Review by Course Participant/Trainee
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The instructor is very professional and friendly. The hands on training was one of the most effective method of learning. (Posted on 5/23/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Might Recommend Review by Course Participant/Trainee
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Class commenced 30mins late and we rushed through the last 30mins to finish at 5pm. Start on time. Spend less time on the intro and more time on the 2nd half of the class - this aspect of the course was very useful but littlw time was spent on it.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Include more detailed info on analytics and campaigns>ad sets >ads hierarchy
Ryan was knowledgeable and helpful . Stayed back to help with questions. (Posted on 5/9/2018) - Ryan is one the most capabilities trainers I had even seen. Review by Course Participant/Trainee
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May consider to have refreshment tea-break. (Posted on 4/16/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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The trainer could improve it by creating a hypothetical business / brand for the students to work on. It would be sufficiently developed so that the students can simply jump right in for all hands-on practice sections. A model / suggested approach could also then be shared. (Posted on 2/15/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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Nil (Posted on 1/28/2018)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Might Recommend Review by Course Participant/Trainee
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As info might be too much for beginners and newcomers still need alot of hand holding after the class.I suggest to strike off the basic course. Just go straight to the Advanced course and charged higher amount. (Posted on 9/14/2017)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Ryan is an outstanding trainer, who is highly knowledgable and is generous with his knowledge. Training materials were short and concise which is good. Review by Course Participant/Trainee
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I wanted to learn more about target audience and that was my main obstacle which i needed to understand fully. Trainer was very good at explaining it. Would have been great if these could be covered in the earlier part of the training day when the attention is max. Drier or less relevant topics to trainee could be moved to later part of the training. My personal view. (Posted on 8/31/2017)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
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