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Full Google Ads Training

Full Google Ads Training

46 Review(s) | Add Your Review

Dive into the intricate world of Google Ads with our in-depth training program. From understanding the essence of Quality Score and the auction system to the nuances of setting up and optimizing your AdWords campaigns, our course ensures you're well-equipped. Harness the power of the Keyword Planner, create compelling ad headlines, measure ROI, and navigate advanced settings with ease.

Further enhance your digital marketing toolkit by mastering features like remarketing campaigns, ad extensions, and dynamic ads. Learn to effectively set up A/B testing on landing pages, leverage Google Trends, and automate tasks with AdWords scripting. With our course, not only do you become proficient in Google Ads, but you also position yourself at the forefront of online advertising expertise.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

SkillsFuture Credit

For individuals, please submit your SkillsFuture Credit

SSG TG and AP Application

For companies, please fill in the required details for grant application. SSG Training Grant Application Form

Please do not pay up front. We will advise

UTAP

Eligible NTUC members can apply for 50% cash rebate of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP

For WSQ funding, please checkout the details at WSQ - Per Pay Click (PPC) Marketing with Google Ads

Course Code: TGS-2020501147

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$498.00 (GST-exclusive)

$542.82 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Course Date * Course Date

Course Time * Course Time

9:30am - 5:30pm

No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1 Introduction to Paid Per Click (PPC) Marketing and Google Ads

What is Pay Per Click (PPC) marketing?
Where does PPC fit in the funnel?
Is PPC right for your business?
Understanding your target audience
Distinguish PPC and SEO
Introduction to Google Ads
How Google Ads appear
Benefits of using Google Ads

Topic 2 Objective of PPC Strategy Campaign and Keywords Research

Define your goal
Define your customers
Set realistic expectations
Craft the buyer journey
How to do keywords research
Pick the right keywords
Keyword optimization
What are negative keywords

Topic 3 Set Google Ads Campaign and Monitor Conversion

Create an Ads campaign
Create an Ads group
Create and Ads
Select Audience
Setting Your Bids

Topic 4 Monitor Ads

Campaign reports in Google Ads
Conversion Tracking
Search term reports

Topic 5 Ads Optimization Strategy

Key optimization Tips
Cost per Click (CPC) and bid management
Google Ads Editor for PPC campaign

Topic 6 Dynamics Ads

What is Dynamics Ads
Create Dynamics Ads

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

Hardware: Windows and Mac Laptops

SSG Training Grant

SSG TG is $15 per pax. Net fee after SSG TG is $309.82. Absentee Payroll is not eligible.

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Job Roles

PPC Specialist
Digital Marketing Manager
Google Ads Campaign Manager
Search Engine Marketing (SEM) Specialist
Online Advertising Specialist
Digital Marketing Strategist
E-commerce Marketing Manager
Lead Generation Specialist
Affiliate Marketer
Brand Manager (digital focus)
Conversion Rate Optimizer
SEO Specialist (broadening skills)
Digital Advertising Analyst
E-commerce Business Owner
Marketing Automation Specialist.

Trainers

Kesston Tang: Kesston Tang started his an entrepreneur journey as Affiliate Marketing, currently he has been providing coaching and developing consultation to his Client’s, such as Online Presence Marketing/Management as a whole in managing their portfolios that helps his client’s in gross profits of ROI (150% - 200%). He has more than 2 decades of experiences in

Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sector, thus he had implemented across many multiply MNC and government agencies of major multi-million dollars in project management that delivered results in the success of S$324.5 million projectization.

Kesston Tang is ACTA certified and Professional Body accreditation endorsed certified in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. As of now, concurrently doing his Doctor of Business Administration (DBA) programme and Master in Education (NTU). He had graduated with a Master of Business in Enterprise Resource Planning (VU) and Master Certificate on CIO (NUS), Graduate Certificate in Information Technology Management (NUS). He has conducted numerous National WSQ and NICF training in Singapore.

Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales.&nbspAn AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Janice Ong: Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.

She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.

Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.

Customer Reviews (46)

Instructor is very patient in guiding student through the practical course, thank you! Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Topics on day 2 can be alittle too heavy and fast. (Posted on 2/10/2023)

Very dedicated and committed trainer. Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Very dedicated and committed trainer. Will recommend to my peers (Posted on 7/31/2022)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 10/18/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Lecturer was helpful and accommodating (Posted on 9/12/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

above remarks is for 2nd and 3rd Sept - 2 days course. Trainer use practical info to show the information. It helps me to understand and how to apply it. (Posted on 9/3/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

providing a google ad account for course purpose will be good.
overall it is good knowledge. (Posted on 9/3/2021)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Better to do it face to face (Posted on 8/12/2021)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

better to do it face to face (Posted on 8/12/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 8/1/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Customerise student's requirement
My queries all met (Posted on 7/31/2021)

will recommend Review by Course Participant/Trainee

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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 4/17/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Have a test account with information to work with to do the exercises (Posted on 3/21/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Have a test account with information to work with to do the exercises (Posted on 3/19/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

I am writing to thank you for granting me the FULL GOOGLE ADS TRAINING referesher course which was immensely beneficial. (Posted on 2/22/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 2/19/2021)

v good Review by Course Participant/Trainee

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2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

v good (Posted on 2/19/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 2/19/2021)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 2/19/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 2/19/2021)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 11/21/2020)

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About Us

Tertiary Courses, founded in 2014, specializes in providing modular, skill-based courses tailored to Industry 4.0. We are WSQ Approved Training Organization (ATO), and IBF Approved ATO.. We are also Authorized Microsoft Learning Partner, Autodesk Authorized Training Center (ATC), Pearson Vue Authorized Test Center and Kryterion Authorized Testing Center. We offer a comprehensive range of training, certification prep and certification exam services. Additionally, we are a registered supplier with Singapore GeBiz, further solidifying our position as a trusted educational institution in the region.

Training Grants and Subsidies

We have various grants and subsidies for different courses. Please check the respective funding available on individual course page.

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
SGTech STAR Fund: SGTECH members enjoy $500 grant per pax for SGTech STAR courses