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Google Analytics Essential Training

Google Analytics Essential Training

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In Google Analytics Essential Training covers from basic to advanced level on how to use the Google web analytics platform to generate and evaluate information about the visitors to a web site, including data on site traffic, user behavior, and marketing effectiveness. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available.

This course also show you how to set your account up for multiple users, structure properties and views, and configure the back end of Google Analytics—including a popular WordPress CMS plugin for automating tracking code on WordPress pages. In addition, this course will sow to apply advanced filters and segments (and customize them to fit your needs) and import custom data sets.

Course Highlights

Setting up an account
Installing tracking code on a site
Reading the dashboard and understanding high-level metrics
Understanding how visitors use and navigate web site content
Analyzing visitor and traffic source reports
Tracking AdWords and other marketing campaigns
Planning and configuring goals
Utilizing segmentation for deeper analysis
Understanding the raw data and how it's collected
Selecting and comparing date ranges
Using flow visualization to see how visitors navigate through a site
Identifying slow-performing pages
Performing real-time analysis
Using annotations and other best practices
Configuring and analyzing internal site search
Determining the best report view to use
Navigating reports with tabs
Cleaning up data with inline filters
Sharing data and reports

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

Click the links below to apply. Note that you need to register the course first.

SkillsFuture Credit

For individuals, please submit your SkillsFuture Credit

SSG TG and AP Application

For companies, please fill in the required details for grant application. SSG Training Grant Application Form

Please do not pay up front. We will advise you on the eligibility and nett fee after registration

For WSQ funding, please checkout the details at NICF Market Research Using Google Analytics 4 (GA4)

Course Code: TGS-2019500330

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$248.00 (GST-exclusive)

$270.32 (GST-inclusive)

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Course Date * Course Date

Course Time *

Sponsorship *

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.

Course Details

Topic 1: Introduction to Google Analytics

What is Google Analytics?
Page Tagging (cookies) vs. Log File Analysis
Limitations of Google Analytics
Basic Terminology
Setup Google Analytics Account
Installing Tracking Code
Explore Admin Settings
Setup Goals in Admin Settings
Setup Google Search Console & Google AdWords
Explore Report Interface

Topic 2: Audience Reports

Demographics Report
Geographical Report
Behavior Report
Technology Report
Mobile Report

Topic 3 Acquisitions Reports

Channel Report
Source/Medium Report
Referrals Report
AdWords Reports
Search Console Reports
Social Reports
Campaigns Reports
- All Campaign Report
- Paid Keywords Report
- Organic Keywords Report

Topic 4 Behavior Reports

Site Content Reports
Site Speed Reports
Site Search Reports
Events Tracking & Reports

Topic 5: Conversion Reports

Goals & Conversions
Goals Report

Topic 6: Real Time Reports & Dashboard

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

Hardware: Windows and Mac Laptops

SSG Training Grant

SSG TG is $15 per pax. Net fee after SSG TG is $309.82. Absentee Payroll is not eligible.

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.

Job Roles

Business Owners who use Google Analytics to monitor web traffics to their websites
Digital Marketers who use Google Analytics to monitor web traffics

Trainers

Kesston Tang: Kesston Tang started his an entrepreneur journey as Affiliate Marketing, currently he has been providing coaching and developing consultation to his Client’s, such as Online Presence Marketing/Management as a whole in managing their portfolios that helps his client’s in gross profits of ROI (150% - 200%). He has more than 2 decades of experiences in

Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sector, thus he had implemented across many multiply MNC and government agencies of major multi-million dollars in project management that delivered results in the success of S$324.5 million projectization.

Kesston Tang is ACTA certified and Professional Body accreditation endorsed certified in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. As of now, concurrently doing his Doctor of Business Administration (DBA) programme and Master in Education (NTU). He had graduated with a Master of Business in Enterprise Resource Planning (VU) and Master Certificate on CIO (NUS), Graduate Certificate in Information Technology Management (NUS). He has conducted numerous National WSQ and NICF training in Singapore.

Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales.&nbspAn AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Janice Ong: Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.

She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.

Armand Abdul Rahim: Armand Abdul Rahim is a ACTA certified trainer. Armand Rahim has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Have 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.