Call +65 6100 0613 Email: enquiry@tertiaryinfotech.com

Enhance Your Employability with Certified Skills and Courses in Singapore - WSQ , IBF-STS, Skills Certification

WSQ - Create Email Marketing Campaigns that Turn Leads into Customers

Dive into the dynamic world of email marketing with our course, "Create Email Marketing Campaigns that Turn Leads into Customers." This course is specifically designed to equip you with the essential skills to execute and test email marketing campaigns that are in line with your company's operational plans. You will gain practical knowledge in crafting engaging and effective email content, ensuring that your campaigns not only reach your target audience but also resonate with them. The course emphasizes the importance of aligning your email marketing strategies with broader business objectives, ensuring a cohesive and comprehensive approach to digital marketing.

In this course, you will also delve into the analytical side of email marketing. Learn to dissect and analyze campaign performance data to identify areas for improvement. This analysis is crucial for refining your strategies and increasing the effectiveness of future campaigns. Additionally, you will acquire skills in monitoring various email campaign platforms, assessing the execution of your campaigns, and gathering diverse feedback. This holistic approach to learning ensures that you are not only capable of creating compelling email campaigns but also proficient in evaluating their performance and making data-driven decisions. By the end of the course, you will have a thorough understanding of how to turn leads into loyal customers through targeted, well-executed email marketing campaigns.

Learning Outcomes

By end of the course, learners should be able to:

  • Execute and test email marketing campaigns aligned with operational plans.
  • Analye email campaign performance, analyzing data for future improvements.
  • Monitor email campaign platforms, assessing campaign executions and gathering diverse feedback.

Course Brochure

Download WSQ - Create Email Marketing Campaigns that Turn Leads into Customers Brochure

Skills Framework

This course follows the guideline of Marketing Campaign Management ICT-SNM-3017-1.1 under ICT Skills Framework

Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee GST Nett Fee after Funding (Incl. GST)
Baseline MCES / SME
$800 $72.00 $472.00 $312.00

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.


You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

Course Code: TGS-2024042304

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$800.00 (GST-exclusive)
$872.00 (GST-inclusive)

Course Date

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course. Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts and get back to you asap.

Course Cancellation/Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.
Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 3 Pax.


Course Details

Topic 1: Campaign Planning and Initial Testing

  • Defining clear campaign goals
  • Mapping objectives to target audience segments
  • Budgeting for the campaign
  • Resource allocation and management
  • A/B Testing
  • Crafting compelling subject lines

Topic 2: Campaign Execution and Analysis

  • Understanding the 4 P's: Product, Price, Place, Promotion
  • Aligning the marketing mix with campaign objectives
  • Categorizing product/service offerings
  • Tailoring promotions to the product lifecycle
  • Setting up tracking mechanisms
  • Analyzing open rates, click-through rates, and conversion rates
  • Evaluating success factors and areas of improvement
  • Documenting feedback for future campaigns

Topic 3: Ongoing Monitoring and Feedback Collection

  • Best times to send emails
  • Sequencing and frequency considerations
  • Interpreting results from initial tests
  • Adapting strategies based on pre-campaign insights
  • Assessing placements and reach
  • Observing competitors' campaigns and strategies
  • Techniques for customer feedback collection
  • Evaluating feedback from store managers, supervisors, and online platforms

Final Assessment

  • Written Assessment - Short Answer Questions (WA-SAQ)
  • Practical Performance (PP)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Job Roles

  • Marketing Manager
  • Sales Manager
  • Digital Marketing Specialist
  • Email Marketing Specialist
  • Marketing Analyst
  • Business Development Manager
  • Product Manager
  • Content Marketer
  • Marketing Coordinator
  • Online Marketing Manager
  • Marketing Consultant
  • E-commerce Specialist
  • Customer Relationship Manager
  • Business Analyst
  • Lead Generation Specialist

Trainers

Kesston Tang: Kesston Tang started his an entrepreneur journey as Affiliate Marketing, currently he has been providing coaching and developing consultation to his Client’s, such as Online Presence Marketing/Management as a whole in managing their portfolios that helps his client’s in gross profits of ROI (150% - 200%). He has more than 2 decades of experiences in

Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sector, thus he had implemented across many multiply MNC and government agencies of major multi-million dollars in project management that delivered results in the success of S$324.5 million projectization.

Kesston Tang is ACTA certified and Professional Body accreditation endorsed certified in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. As of now, concurrently doing his Doctor of Business Administration (DBA) programme and Master in Education (NTU). He had graduated with a Master of Business in Enterprise Resource Planning (VU) and Master Certificate on CIO (NUS), Graduate Certificate in Information Technology Management (NUS). He has conducted numerous National WSQ and NICF training in Singapore.

Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a  seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales.&nbspAn AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Janice Ong:  Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader. 

She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.

Write Your Own Review

You're reviewing: WSQ - Create Email Marketing Campaigns that Turn Leads into Customers

How do you rate this product? *

  1 star 2 stars 3 stars 4 stars 5 stars
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
  • Reload captcha
    Attention: Captcha is case sensitive.

You May Be Interested In These Courses

WSQ - Search Engine Optimization (SEO) to Enhance Brand Awareness and Online Business

WSQ - Search Engine Optimization (SEO) to Enhance Brand Awareness and Online Business

10 Review(s)
$750.00 (GST-exclusive)
$817.50 (GST-inclusive)
WSQ - Creating High-Converting Email Campaigns with Mailchimp

WSQ - Creating High-Converting Email Campaigns with Mailchimp

47 Review(s)
$720.00 (GST-exclusive)
$784.80 (GST-inclusive)
WSQ - Mastering Facebook Social Media Marketing for High-Impact Lead Generation

WSQ - Mastering Facebook Social Media Marketing for High-Impact Lead Generation

34 Review(s)
$720.00 (GST-exclusive)
$784.80 (GST-inclusive)
WSQ - Driving Brand Engagement with Proven Instagram Social Media Marketing Strategies

WSQ - Driving Brand Engagement with Proven Instagram Social Media Marketing Strategies

18 Review(s)
$720.00 (GST-exclusive)
$784.80 (GST-inclusive)
WSQ - Pay Per Click (PPC) Campaign Optimization:  Driving ROI with Google Ads

WSQ - Pay Per Click (PPC) Campaign Optimization: Driving ROI with Google Ads

25 Review(s)
$720.00 (GST-exclusive)
$784.80 (GST-inclusive)
WSQ - Professional Networking and Lead Generation on LinkedIn

WSQ - Professional Networking and Lead Generation on LinkedIn

15 Review(s)
$750.00 (GST-exclusive)
$817.50 (GST-inclusive)