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WSQ - Pay Click (PPC) Marketing with Google Ads

WSQ - Pay Per Click (PPC) Campaign Optimization: Driving ROI with Google Ads

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Get ahead in the competitive world of online advertising with our comprehensive course in Pay Per Click (PPC) Marketing using Google Ads. From campaign setup and keyword research to ad copywriting and ROI optimization, this course offers an end-to-end understanding of how to create successful PPC campaigns. Our curriculum is packed with real-world examples and hands-on exercises designed to empower you with actionable skills.

By the time you complete this course, you’ll be fully equipped to run, manage, and optimize your own Google Ads campaigns. You’ll understand how to perform in-depth keyword research, how to write compelling ad copy, and how to analyze performance metrics for continuous improvement. If you’re looking to drive more targeted traffic and significantly increase your sales, this course will provide you with the skills and insights needed to achieve your business goals.

Learning Outcomes

By the end of the course, learners will be able to 

  • LO1: Build a Pay Per Click (PPC) campaign with Google Ads
  • LO2: Identify keywords for maximizing profits and volume, and define PPC campaign objectives
  • LO3: Setup Google Ads and track conversion performance.
  • LO4: Create reports and identify low performing sources
  • LO5: Manage and Google Ads and optimize the bids.

Course Brochure

Download WSQ - Pay Per Click (PPC) Campaign Optimization: Driving ROI with Google Ads Brochure

Skills Framework

This course follows the guideline of Paid Search Engine Marketing RET-OTO-4004-1.1 TSC under Retail Skills Framework

Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee GST Nett Fee after Funding (Incl. GST)
Baseline MCES / SME
$720 $64.80 $424.80 $280.80

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2021009337)
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.
Course Code: TGS-2021009337

Course Booking

The course fee listed below is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

$720.00 (GST-exclusive)
$784.80 (GST-inclusive)

Course Date

* Required Fields

Course Information

  • Session (days): 2
  • Duration (hrs): 16
  • Level: Beginner
  • Additional Note: Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.
  • Venue:

    All courses except hydroponics courses:

    12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

    The venue is disabled-friendly.


    Hydroponics courses:

    Toh Orchid Farm, 84 Sungei Tengah Singapore 698986

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Introduction to Paid Per Click (PPC) Marketing and Google Ads

  • What is Pay Per Click (PPC) marketing?
  • Where does PPC fit in the funnel?
  • Is PPC right for your business?
  • Understanding your target audience
  • Distinguish PPC and SEO
  • Introduction to Google Ads
  • How Google Ads appear
  • Benefits of using Google Ads

Topic 2: Objective of PPC Strategy Campaign and Keywords Research

  • Define your goal
  • Define your customers
  • Set realistic expectations
  • Craft the buyer journey
  • How to do keywords research
  • Pick the right keywords
  • Keyword optimization
  • What are negative keywords

Topic 3: Set Google Ads Campaign and Monitor Conversion

  • Create an Ads campaign
  • Create an Ads group
  • Create and Ads
  • Select Audience
  • Setting Your Bids
  • Conversion Tracking

Topic 4: Monitor Ads

  • Campaign reports in Google Ads
  • Search term reports

Topic 5: Ads Optimization Strategy

  • Key optimization tips
  • Cost per Click (CPC) and bid management
  • Google Ads Editor for PPC campaign

Final Assessment

  • Written Assessment - Short Answer Questions (WA-SAQ)
  • Practical Performance (PP)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Sign up for a free Google Ads account

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents of age 21 and above
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

  1. The candidate has the right to disagree with the assessment decision made by the assessor.
  2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
  3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
  4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
  5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
  6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
  7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
  8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
  9. The assessor can help the candidate with writing and lodging the appeal.
  10. he assessment manager will collect information from the candidate & assessor and give a final decision.
  11. A record of the appeal and any subsequent actions and findings will be made.
  12. An Assessment Appeal Panel will be formed to review and give a decision.
  13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
  14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
  15. Please click the link below to fill up the Candidates Appeal Form.

Job Roles

  • PPC Specialist
  • Digital Marketing Manager
  • Google Ads Campaign Manager
  • Search Engine Marketing (SEM) Specialist
  • Online Advertising Specialist
  • Digital Marketing Strategist
  • E-commerce Marketing Manager
  • Lead Generation Specialist
  • Affiliate Marketer
  • Brand Manager (digital focus)
  • Conversion Rate Optimizer
  • SEO Specialist (broadening skills)
  • Digital Advertising Analyst
  • E-commerce Business Owner
  • Marketing Automation Specialist.

Trainers

Kesston Tang: Kesston Tang started his an entrepreneur journey as Affiliate Marketing, currently he has been providing coaching and developing consultation to his Client’s, such as Online Presence Marketing/Management as a whole in managing their portfolios that helps his client’s in gross profits of ROI (150% - 200%). He has more than 2 decades of experiences in

Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sector, thus he had implemented across many multiply MNC and government agencies of major multi-million dollars in project management that delivered results in the success of S$324.5 million projectization.

Kesston Tang is ACTA certified and Professional Body accreditation endorsed certified in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA and TOGAF. As of now, concurrently doing his Doctor of Business Administration (DBA) programme and Master in Education (NTU). He had graduated with a Master of Business in Enterprise Resource Planning (VU) and Master Certificate on CIO (NUS), Graduate Certificate in Information Technology Management (NUS). He has conducted numerous National WSQ and NICF training in Singapore.

Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

Allen Wong: Allen Wong is a ACTA certified trainer. He is also a  seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales.&nbspAn AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Janice Ong:  Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader. 

She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.

 


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Was told not printed material no longer available - Disappointed ☹️ (Posted on 9/22/2023)
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It’s good already. Perhaps update the pdf coursework pages according to the new interface in google. (Posted on 6/29/2023)
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Ray is very knowledgeable and share with me the new technology with me. I benefit a lot. Review by Course Participant/Trainee
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Ray is very knowledgeable and share with me the new technology with me. I benefit a lot. (Posted on 2/25/2023)
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About Us

Tertiary Courses, founded in 2014, specializes in providing modular, skill-based courses tailored to Industry 4.0. We are WSQ Approved Training Organization (ATO), and IBF Approved ATO.. We are also Authorized Microsoft Learning Partner, Autodesk Authorized Training Center (ATC), Pearson Vue Authorized Test Center and Kryterion Authorized Testing Center. We offer a comprehensive range of training, certification prep and certification exam services. Additionally, we are a registered supplier with Singapore GeBiz, further solidifying our position as a trusted educational institution in the region.

Training Grants and Subsidies

We have various grants and subsidies for different courses. Please check the respective funding available on individual course page.

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
SGTech STAR Fund: SGTECH members enjoy $500 grant per pax for SGTech STAR courses

Authorised Training Partners
1

Microsoft Learning Partner

Microsoft Learning Partner with Tertiary Infotech
2

CompTIA Authorised Delivery Partner

CompTIA Authorised Delivery Partner with Tertiary Infotech
3

AWS APN Training Partner

AWS APN Traning Partner with Tertiary Infotech
4

Autodesk Authorised Training Center

Autodesk Authorised Training Center with Tertiary Infotech
Authorized Testing Centers
1

Pearson VUE Authorised Test Center

Pearson VUE Authorised Test Center
2

Kryterion Authorized Testing Center

Kryterion Authorized Testing Center with Tertiary Courses Singapore
Approved Training Organizations
1

WSQ Approved Training Organization

WSQ Approved Training Organization for WSQ Courses
2

Institute of Banking & Finance (IBF) Approved Training Provider

Institute of Banking & Finance (IBF) Approved Training Provider
3

Singapore Chartered Accountant (SAC) Accredited Training Organisation

Singapore Chartered Accountant Accredited Training Organisation
Regional Training Centers
1

Singapore (Headquarter)

2

Malaysia Kuala Lumpur and Penang

3

Bhutan

4

Vietnam

5

Ghana Accra

6

Nigeria Lagos

Contact Us Information

Tel: +65 6100 0613

whatsapp

Whatsapp: https://wa.me/6561000613

Tertiary Courses SG GPT

Tertiary Courses SG GPT

Email: enquiry@tertiaryinfotech.com

Training Centers venue :
12 Woodlands Square, #07-85/86/87, Woods Square Tower 1, Singapore 737715 (Disabled-Friendly) .

Mailing address:
45, #06-13, Choa Chu Kang Loop, The Warren, Singapore 689679

Approved Suppliers
7

GeBiz Registered Supplier

Singapore GeBiz Registered Supplier
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